# Group Talent Attraction Director

> A software business expanding into new markets needed a more planned approach to global recruitment. We recruited a senior talent attraction leader with a brief covering employer branding and sourcing.

- Canonical: https://www.mvrk.xyz/track-record/group-talent-attraction-director
- Location: France
- Industry: Technology (Software)
- Status: published

We recruited a senior leader to improve global talent attraction for a software business expanding rapidly into new markets. The company needed a new approach to employer branding and sourcing.

The director introduced recruitment frameworks that could support growth, used data to guide talent marketing and tested new technology to improve the candidate experience. Their work helped the business plan recruitment around longer-term growth rather than respond only to immediate vacancies.